The new label for electronic music in Europe.

With over two decades of experience, we did design PWTD to offer artists a new home with a fair deal, artist advances, campaign invest and state of the art technology.

  • Our global distribution partner as well as our in-house social media and gen-z influencer team BUA Agency enable us to act fast and very powerful.
  • We use tailor made software solutions and algorithms developed by our sister company code you love for artist discovery, campaign monitoring and artist updates.
  • Our experienced artist development team operates remotely from all over Europe with a collaborative space in the center of Hamburg’s scene.

Join our club!

It doesn't matter if you are an artist or a fan of electronic music, you just need a mobile to join our club and it's free! If you are an artist interested in a release: Just sms 'release' and if you are a fan interested in music, exclusives and events: Just sms 'i want to dance' to:


Or get our mail delivered

Only important news and invites. Never spam.


In the last 20 years, we did sign/develop these artists:

Robin Schulz (DE), Timo Maas (DE), HUGEL (FR), Andhim (DE), Alle Farben (DE), Moonbootica (DE), ZHU (US), Oliver Huntemann (DE), Eats Everything (UK), Noir & Haze with Solomun (DE), Topic (DE), David Puentez (DE), Phil The Beat (DE), Mausio (DE), Henri PFR (BE), Coldabank (UK), FUCKKK OFFF (DE), Laurent Garnier (FR), Robot Koch (DE), Laurent Wery (AU), Bedouin Soundclash (CA), Monte (DE), BCBC (UK), Salvatore Ganacci (SWE), MOGUAI (DE), Milk & Sugar (DE), Julian Wassermann (DE), Synapson (FR), Karl Bartos (DE), AKA AKA (DE), ETNIK (DE)


As the electronic music community did always lead in terms of technologic innovation, we are constantly developing, testing, implementing and using the best new tools and platforms for our artists and their campaigns.


Our own club in the metaverse

We always wanted to run our own club. Finally the metaverse and our partners at Granola Studios in Berlin make it happen. PEOPLE WANT TO DANCE is the first label to host a club in Yabal, the live music focused event world, where our artists can perform LIVE and create exclusive experiences for their fans in real time.


Spatial Audio for the dancefloor

As every club and every warehouse has four corners and a roof, we strongly believe there will be a time in the future when we listen to a full night of 3D / Spatial / Dolby Atmos sound while on the dancefloor. To make this possible, we help our artist to create a spatial audio mix with every release we do.


Every track becomes an NFT drop

Indeed NFTs been a bit too much blown up recently, but we still love the idea, technology and possibilities for tokenized fan communities. So we mint a set of NFTs for every single track release on the Polygon chain. Always pushing creative concepts to further co-create new and exclusive fan experiences.


Our private Minecraft server

Yeah, and we run our private Minecraft server in the AWS Cloud to hang out. Artists use it to set up meet and greets, fan events and to chill with friends (us).


Discord servers for all needs

We have not only implemented Discord for our own artist discovery and research tools but also use private discord servers for fan events and tokenized artist communities.